DISCIPLINES: Branding, stationery and social media elements
STYLE: Whimsical, feminine
ABOUT: The Fairy Chocolate Mother is chocolate favours company, offering chocolate treats for weddings, parties, celebrations or simply as a tasty gift. The Fairy Chocolate Mother will ‘grant all your chocolate wishes’ with their range of chocolate goodies and bespoke offerings.
The branding required needed to reflect the enchanting notion that a ‘fairy god (choc) mother’ has to offer. This was captured by using a silhouette of a dainty fairy who sits upon the letter ‘C’ waving her wand of magic (the twinkly stars of course!) across the logo.
A blend of purples and lavenders added movement to the logo as the stars wave across the page. Gold was used to show an element of luxury. The ‘Chocolate’ font is a smooth and flowy script to represent chocolate, whilst ‘Fairy’ and ‘Mother’ is created using a whimsical handwritten typeface.