DISCIPLINES: Branding, stationery and social media elements
STYLE: Cute, friendly, warming
ABOUT: GraceFullSwings appointed Paperknots to create a brand for their unique baby hammocks.
The motion of the hammocks is a unique selling point as it captures the feeling of being back in ‘mummy’s tummy’. Paperknots made emphasis of this feature by showing a cradling effect within the letter ‘U’ – this has a small tilt and added movement lines.
The branding needed standout but also had to appeal to those seeking new baby products and wanting to feel reassured with their purchase – this was achieved through eye-catching bold typography and shapes but with a softer pastel colour palette and a cute dotty and stripey pattern for the marketing material. The main logo was positioned on a swing tag to emphasise movement once again.