ABOUT: Jo decided to get in touch with Paperknots in search of a new brand that had a little more ‘sparkle’ than her current brand, that she felt was a dated and no longer reflected her style of photography.
As well as portraying a soft feminine touch, Jo requested that the new brand also be stylish with an element of glamour. Paperknots found the perfect balance of the requirements by using a mixed colour palette of brights and pastels mixed with a touch of gold. These colours were injected into confetti style dots to add a playful sprinkle to the web header and business stationery.
In contrast to the dots a soft falling feather was used in combination with a delicate script font to add a personal touch to the brand.