DISCIPLINES: Branding & Stationery
STYLE: Contemporary, stylish, pretty, romantic
ABOUT: Louise curates and designs highly detailed, trend-led editorial shoots for the wedding + lifestyle industries. Through creative direction + styling Louise loves to get behind the brands she works with to produce images that are not only visually stunning but communicate their personality, desires and aspirations.
With that in mind, it’s important that the branding for ‘Louise Beukes Styling’ sets the right tone for this super stylish business. Louise approached Paperknots with a beautiful and concise brief that was completely aligned with her dazzling array of portfolio images – an ideal way to start any branding project.
Soft and pretty colour palettes were selected to complement the imagery, along with a delicate illustrated bow to represent the little touches that the brand can offer. For the main logo, the bow flows off into the letter ‘b’ (for Beukes) which Louise wanted to develop into a monogram, allowing it to be used on smaller things such as stickers. Sans serif fonts were chosen for the logo to maintain a clean and contemporary look.
With the logo finalised, it was key that this luxury brand was executed to a high standard for all the printed items. Using a heavyweight bright white board and elegant letterpress, Louise’s stationery (combined with her gorgeous packages) creates a distinctive and memorable impression for her clients.