DISCIPLINES: Brochures, leaflets, annual reports, manuals, menus
STYLE: Professional fun, bold
ABOUT: Be At One is the UK’s leading cocktail bar chain, predominantly situated across London but with a fast expanding national portfolio. They pride themselves on their key values of offering premium made cocktails, served by welcoming and knowledgeable staff in a fun and relaxed atmosphere.
When Be At One first started working with Paperknots, it was really important to them for these values to be incorporated throughout their literature. They had an established brand logo but wanted Paperknots to create their brand guidelines, so that anyone working with the company fully understood the importance of the brand beyond the logo. The guidelines were designed to incorporate bold colours, clean typography and striking photography.
Using the guidelines created, Paperknots has since gone on to design numerous items for print, from corporate brochures and annual reports to exciting gold foiled Christmas menus and postcards.